Nymphie Cider Co.

PROJECT DESCRIPTION

ASSETS: LOGO, MASCOT ILLUSTRATION, BEVERAGE AND COSMETICS PACKAGING, SOCIAL & PRINT ADS, BUSINESS CARDS.

This project focuses on packaging and marketing materials for a fictional fruit cider company- Nymphie Cider Co. Choosing cider for this project guided my direction as focusing on fruit and nature helped create a name that was inspired by the fantasy creature of nymphs (A nymph in ancient Greek folklore is a minor female nature deity. Different from Greek goddesses, nymphs are generally regarded as personifications of nature, are typically tied to a specific place or landform, and are usually depicted as beautiful maidens). I also wanted to showcase my illustration work & style for this project, as well as my love of colour. The brand aesthetic keywords are cheeky, sexy, elegant, attractive, and sweet. I used Illustrator and Photoshop for this project.

The elements for this project include the brand logo, two kinds of packaging for the cider itself, print and digital advertisements, business cards, and for merchandise: lip balm.

For the logo, I wanted to try something elegant with a script font, that spoke to the feminine feel of the brand and also the artisanal quality of the cider. In practice, the logo would be applied as metallic gold foil on packaging.

Glass Bottles with 3 Unique Flavour Labels; Blackberry, Apple, and Peach.

BOTTLE LABEL FLATS

One of the fun challenges of this project was creating appealing, 3D, semi-realistic fruit illustrations that weren’t so realistic as to be incongruous with the highly stylized nymph characters. Another interesting exploration for me was extrapolating different perspectives of the characters I had first created for the labels, for the carrier packaging as you can see below.